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Hello Kahl,
How photographers are chosen unfortunately comes down to a few things.
One; the old line, “It’s who you know.”
Two; you have a style that’s unique…very unique!
Three; you’re in exactly the right place at the right time with a portfolio reflecting exactly what they are looking for.
That portfolio has to say in the first six images that you have the experience to pull together the shoot…not just make a nice photo.
Art directors don’t like to gamble. Their job is on the line and a client’s investment in the campaign represent a great deal of money on the line, too. Pulling together a major shoot on location takes a lot of teamwork and experience.
Do you know how to get yourself and crew to a distant location? Maybe out of the country? How about dealing with customs or finding hotels in Milan, Paris? How bout a location in Paris, Texas?
Art directors and clients of the type you seem to be asking about have an eye to pick up on the level of experience reflected in a photographer’s portfolio within five seconds. They can tell if it’s a model’s test or a job. They want photographers who have the bigger jobs under their belt.
If there’s some style you have that nobody else seems to do that they really, really like…they may gamble.
Magazines are a good starting point. The pay is low, if any, but the tear sheets will start to build your reputation…if they are good ones.
A point nobody talks about is personality.
If a client or art director has to spend a day in your studio or a week on location with you they’ve got to feel comfortable with your personality. Somewhere in their head they have to identify with you as the type of person they’d hang out with, or at least enjoy on the job.
They, like any one else, will form an opinion the moment you walk in the door and open your mouth. That is, of course, if you get in the door.
Lastly, imagine an art directors e-mails in box. How many guys just like you do you think are trying to get their attention every day!? Fifty? A hundred? And many of them are very, very good photographers with all the right credentials…lots of experience.
Your e-amil is the last thing they have time to read with deadlines and clients asking for something they needed “yesterday”.
My friend, it’s just as difficult for those of us who have been at it longer than you’ve probably been on this earth. That’s the God’s honest truth.
Look at the best photography out there and then look at your own. Don’t fool yourself. It’s more than f/stops.
I’ve been where you are…been where you want to go. Been places on assignment most photographers only dream about. It took a lot of years and a lot of good people helping to get there. It took the luck of timing when a photographer’s skills couldn’t be made up for by full-auto cameras and Photoshop. There were a lot of mistakes made along the way.
Keep shooting. Join professional organizations. Talk with other successful photographers in your area. Ask them to look at your work and critique it. That can hurt! Look at the best and study them carefully. Develop your skills and style. And do not give up on the dream to be at the top.
You can do it. Hell, I did asking the same question you’re asking right now. Took about ten years to be in that “right place” at just the right time. The rest is my history. If you care to see a very small part my work follow the link below my signature.
Good luck,
John Beckett